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Ketchup offers planning and migration of print projects onto digital ebook platforms. It is of prime importance to plan the ediorial/design changes to the print format so that the book works as well in the freely scaleable ebook formats. This is particularly true with books where content and design is complex and/or varied, with rich illustration (bitmap, colour, line, vector).

The contraints and limitations of the ebook format need to be harnessed and used to ensure the most satisfying end-end user experience.

Cleaning and enrichment of XML base-coding is of vital importance.